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TTC Agency

What I've learned Navigating Entrepreneurial Blackness



Being a Black entrepreneur is a unique and often challenging experience. Here are some of the things I've learned over the years:


  • You have to be resilient. Know that you will hear "No" more often than you'd like. Some say, the odds are stacked against Black entrepreneurs. I say - this may be true but you CAN be prepared to face challenges and setbacks. The goin WILL get tough but don't let that discourage you. Use it as motivation to keep pushing forward.

  • You have to be your own advocate. No one is going to look out for you better than you. You have to be prepared to speak up for yourself and your business. Practice your elevator speech every night. Don't be afraid to ask for help when you need it, but don't rely on others to do the work for you. You see a grant - APPLY for it. Same for funding and angel investors. The worse that someone can say is "No" and we're prepared for that.

  • You have to be creative. Being a Black entrepreneur often means having to think way outside the "internet imitation box". You may not have the same access to resources or connections as other entrepreneurs, so you have to be creative in finding ways to get things done.

  • You have to be confident. It's important to believe in yourself and your ability to succeed. Don't let anyone tell you that you can't do something. Look how FAR we've come. If you have a dream, grab it with both hands and don't let go. Someone's watching, listening and ready to give you a chance.

  • You have to be persistent. Success doesn't come easy, especially for Black entrepreneurs. You have to be persistent, put your trust in God and never give up on your goals. Keep working hard and eventually, you will achieve your dreams.


Being a Black entrepreneur is not easy, but CLEARLY it is possible. If you are passionate about your business and you are willing to work hard, you can and will succeed.


You got this.


"The future of work is diverse and inclusive. Let's all work together to create a workplace where everyone feels valued and respected."


Writer Taylor Smith

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