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Featured Case Study: Canguros Bilingual Preschool
Building a bilingual digital experience that supports enrollment, communication, and community connection
Canguros is a bilingual preschool serving families through a culturally rich, education-focused environment — but their website didn’t fully reflect the clarity, accessibility, or experience they provided in person.
The goal wasn’t just to redesign the site.
It was to create a digital experience that worked for both English- and Spanish-speaking families — while supporting enrollment, communication, and day-to-day engagement.
The Challenge
Before the redesign, the school faced several key challenges:
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Inconsistent experience between English and Spanish content
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Navigation that made it difficult for families to find enrollment and program information
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Gaps in translation that created confusion for Spanish-speaking users
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Mobile layout issues affecting usability for busy parents
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A website that didn’t fully reflect the warmth, structure, and quality of the school
The site existed — but it wasn’t fully supporting the families it was built for.
The Strategy
We approached the project through a strategy-first lens, focusing on how families actually interact with school websites — especially in bilingual environments.
Our focus areas included:
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Creating a seamless experience across English and Spanish versions
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Structuring clear enrollment pathways for new families
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Simplifying navigation for faster access to key information
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Ensuring mobile usability for on-the-go parents
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Aligning the digital experience with the school’s identity and values
Every decision was guided by clarity, accessibility, and real-world usability.
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The Solution
Key improvements included:
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A fully restructured website with aligned English and Spanish experiences
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Translation and content refinement to ensure clarity across both languages
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Improved navigation and page structure for easier access to programs and enrollment
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Mobile optimization across key pages to improve usability
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Visual and content updates to better reflect the school’s community and learning environment
Beyond the website, the work extended into real-world engagement — including bringing educational resources directly into the classroom through Tech Is Magic, connecting digital strategy with hands-on learning
The Results
Following the updates, the school experienced:
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Improved clarity for both English- and Spanish-speaking families
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More seamless navigation and access to enrollment information
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A stronger, more consistent digital presence across languages
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A website that better supports communication, trust, and community connection
More importantly, the website now functions as a true extension of the school’s experience — not just a place for information.
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Why This Worked
This project succeeded because it wasn’t just about translation — it was about structure.
When building for bilingual and family-centered environments:
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Clarity matters more than complexity
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Accessibility drives engagement
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Structure determines whether users take action
When strategy leads the build:
Families can navigate with ease
Information is accessible across languages
Organizations can grow with intention
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