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Digital Infrastructure & Website Redesign for Community Healthcare Nonprofit
Client Overview
ICARE St. Pete is a faith-based nonprofit providing free medical, dental, and wellness services to underserved populations in South St. Petersburg, Florida. The organization operates under the Florida Department of Health’s Volunteer Health Care Provider Program, serving uninsured and underinsured individuals through a volunteer-powered model.
Scope of Work
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Website strategy and information architecture
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UX design and content restructuring
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Full website redesign and development (Wix platform)
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Program visibility and service navigation optimization
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Donation and volunteer engagement integration
Project Environment
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Multi-stakeholder nonprofit (patients, volunteers, donors, partners)
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Healthcare service delivery with compliance considerations
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High-traffic community resource platform
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Limited internal technical resources
The Challenge
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ICARE’s existing digital presence did not reflect the scale or impact of its services. Key challenges included:
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Unclear navigation for patients seeking care
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Limited visibility into available programs and services
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Inefficient pathways for volunteer engagement and donations
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Outdated structure that did not support operational growth
The Solution
Led a strategy-first redesign focused on transforming the website into a functional digital system rather than a static informational site.
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Key actions included:
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Restructured site architecture to prioritize patient access and service clarity
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Redesigned user pathways for medical, dental, and support programs
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Integrated clear calls-to-action for donations and volunteer onboarding
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Developed content strategy to better communicate mission, impact, and credibility
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Implemented a scalable platform to support future program expansion
Results / Outcomes
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Improved clarity of services and patient access pathways
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Enhanced user experience for multiple audience types (patients, donors, volunteers)
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Increased alignment between digital presence and operational delivery
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Strengthened credibility with partners and community stakeholders
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Created a scalable foundation for ongoing digital growth and program visibility
Core Competencies Demonstrated
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Digital Strategy & UX Architecture
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Website Systems Development
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Multi-Stakeholder Platform Design
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Nonprofit & Healthcare Sector Experience
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Content Structuring & Messaging Clarity
