T.B.A.D. Collective - Built From Purpose, Sustained by Power

Taylor The Creator Web Designer
Jul 18
2 min read

Updated: Aug 25

Some partnerships aren’t just professional - they’re personal. That’s exactly what it’s been with T.B.A.D. Collective and its fearless founder, Shonica. From the very beginning, before the branding, before the growth, before the movement had a name - it was vision. It was purpose. It was heart. And we’ve been building together ever since.

What Makes B.A.D. So Powerful?

T.B.A.D. Collective (which stands for Bold. Authentic. Dynamic.) isn’t just an organization - it’s a sacred space for Black women and femmes to rest, express, and rise. It’s rooted in healing and shaped by community, created with intentionality for those who are often left to pour from empty cups.

From hosting transformative retreats to curating affirming digital spaces, The B.A.D. Collective reminds us that rest is resistance, softness is strength, and liberation begins within.

Working with Shonica over the years, I’ve seen the vision stretch, shift, and grow - but the core has always been the same: to love on Black women deeply, honestly, and without condition.

Our Work Together

From building the website to creating visual language around T.B.A.D. experience, I’ve had the privilege of helping bring this brand to life - a brand that holds space, speaks truth, and invites softness into a world that often demands hardness.

What makes our collaboration special isn’t just the work - it’s the alignment. We believe in community care. We believe in honoring rest. We believe in building intentionally, not urgently.

We’ve cried over design drafts. We’ve voice-noted strategy ideas. We’ve grown up in this work - together.

Why I’ll Always Uplift This Work

Partnering with T.B.A.D. Collective means standing in solidarity with a movement that isn’t just changing narratives - it’s changing lives. Shonica's leadership is soft, but it's loud. It’s grounded, but it soars. And it’s been an honor to build beside her from the beginning.