It's no secret that our web design choices can make or break your site’s success.
We've all been to websites that are chaotic, hard to locate information and just plain 'ole ugly. That doesn't mean their business isn't successful - that's just what's being portrayed digitally. But first impressions are everything and in the digital world assumptions are made in less that 3.4 seconds.
I'm here to give you the tea on the 5 most common web design mistakes according to your UX/UI experts here at Taylor The Creator ATL.
1. Unsuitable color schemes
This is the ONE! People don't realize how crucially colors can create emotions, reactions, and influence how users behave on your website, perceive design elements and overall business validity.
Here are a key examples of how users perceive colors:
Red: excitement, strength, love, and energy
Orange: confidence, success, bravery, and sociability
Yellow: creativity, happiness, warmth, and cheer
Green: nature, healing, freshness, and quality
Blue: trust, peace, loyalty, and competence
Black: formality, dramatic, sophistication, and security
White: clean, simplicity, innocence, and honesty
Again, choosing the right colors to represent your site is essential - if you want to make an excellent and lasting first impression.
2. Choosing the right font
Going with a font that doesn’t align with your site’s theme can create confusion among your users.
For example, if your site is about crypto currency, using a cursive or a bubble font doesn’t match your message’s intent. In this case, you’re better off going with a san serif font since it’s commonly perceived as more formal.
3. Cluttering your site with content
Going with a font that doesn’t align with your site’s theme can create confusion among your users.
For example, if your site is about crypto currency, using a cursive or a bubble font doesn’t match your message’s intent. In this case, you’re better off going with a san serif font since it’s commonly perceived as more formal.
4. A lack of clear call to action
It’s not necessary to get creative with call to action wording. Keep your call to action simple and succinct. Tell users exactly what to do!
Strong website CTAs include:
Add to Cart
Get Started
Contact Us Today
Yes, Sign Me Up
Buy Now
5. No analytics to measure performance
Think of your website as an investment. One of the most important things you can do to protect this investment is to analyze progress and measure success. A huge benefit of online marketing is the ability to easily test, track, and adjust.
Questions for success
Before building a new website (or undergoing a redesign), ask yourself a few fundamental questions:
What are the goals of the website?
Who are the target customers or clients?
How will I drive traffic to the website?
Who is going to update the website, and how often?
How much will website maintenance or updates cost?
Are you guilty of any website design mistakes?
Don’t be shy – tell us in the comments below!
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Taylor The Creator ATL is a creative agency specializing in web design, marketing materials, and virtual assistance. We can help you excel with your positioning, point of view, and presentation to make an impact on the right people from awareness to conversion to retention. It’s the perfect mix of creating a beautiful website with purpose so that you can make a profit.
