Client Spotlight: ICARE St. Pete – A Mission Worth Designing For

We're proud to announce the launch of the newly redesigned website for ICARE St. Pete, a powerful, faith-driven nonprofit providing free medical and dental care to underserved communities in South St. Petersburg, Florida.

When ICARE St. Pete reached out to Taylor The Creator ATL LLC for a website redesign, they weren’t just looking for a visual upgrade—they were seeking a platform that could match the heart, clarity, and urgency of their mission. And we were honored to answer that call.

A Mission Rooted in Compassion

ICARE St. Pete operates entirely through volunteer support—without federal funding or government grants. Their work is powered by healthcare professionals, community leaders, and everyday people who believe healthcare is a human right, not a privilege.

From general medical and dental care to mental health support, recovery programs, and resource navigation—ICARE is there when other services disappear. Their unwavering commitment to South St. Pete deserved a digital space that reflected their heart and hustle.

Our Role: Bringing the Vision to Life

Key updates in the new design include:

• A simplified and intuitive homepage layout that leads with impact

• Clean, accessible navigation that highlights Programs, Volunteer Opportunities, and Ways to Give

• Visual storytelling through real images from ICARE’s clinics and outreach events

• A “1C1212 Campaign” section inviting donors to become part of a bold movement of monthly givers

• Streamlined content with language that’s both compassionate and clear

• Mobile optimization for easy access across all devices

We also made subtle design changes to ensure the site feels warm, trustworthy, and mission-driven—just like the team behind ICARE.

What It Means to Work with Purpose-Driven Organizations

At TTCAgency, we don’t just build websites—we build bridges between good people and the communities they serve. It’s an honor to partner with organizations like ICARE St. Pete, who are doing the hard work on the ground every day.

Taylor Smith

Founder, TTC Agency

Big websites for small businesses. Built with soul. Built to convert.

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#FaithInDesign #ClientSpotlight #GraceCovenantATL #TTCAgency #MinistryBranding #BuiltInFaith

How to Choose the Right Wix Template for Your Brand

Choosing the perfect Wix template is one of the most important steps in building a website that truly represents your brand. With over 800 templates available, Wix gives you a wide variety of beautifully designed options—but that can make it a little overwhelming to decide where to start.

Whether you're launching a business, blog, portfolio, or online store, your website should reflect your brand’s personality, goals, and audience. Here’s a step-by-step guide to help you choose the right Wix template for your brand.

1. Understand Your Brand Identity

Before you even browse the Wix template library, take a moment to define your brand identity. Ask yourself:

• What are my brand’s values?

• What kind of tone or vibe do I want to convey? (e.g., professional, playful, creative, minimal)

• Who is my target audience?

For example, a wedding planner might want an elegant and romantic design, while a tech startup may prefer a clean and modern layout.

Knowing your brand’s personality will help you choose a template that aligns visually and emotionally with your message.

2. Choose a Template Based on Industry or Purpose

Wix makes it easy by organizing templates into categories like:

• Business & Services

• Online Store

• Creative & Portfolio

• Blogs & Forums

• Events

• Health & Wellness

• Restaurants & Food

Start your search within the category that best matches your brand. These templates are pre-designed with the features and layout most relevant to your type of website.

Bonus: These industry-focused templates often include useful page structures like “About,” “Services,” “Booking,” or “Shop”—saving you time during setup.

3. Prioritize Functionality Over Looks

While aesthetics are important, your site also needs to work for you. Think about the features your website needs:

• Do you need a booking system?

• Will you sell products or services?

• Is a blog or portfolio a key part of your brand?

• Do you want to collect emails or build a subscriber list?

Make sure the template you choose supports those features—or can be easily customized to include them. Don’t get distracted by visuals alone—functionality matters.

4. Consider Customization Flexibility

All Wix templates are customizable, but some are more flexible than others depending on layout and design complexity. Choose a template that:

• Has a layout you mostly like (so you don’t need to change too much)

• Uses fonts and colors that are similar to your brand (or easy to replace)

• Doesn’t rely too heavily on elements you won’t use

Remember, once you pick a template and start editing it in Wix, you can't switch to another template without starting from scratch, so pick carefully.

5. Preview and Test the Template

Wix allows you to preview each template before you choose. Use this to your advantage:

• Test the template on both desktop and mobile views.

• Scroll through every page and click on buttons, menus, and sections.

• Visualize your own content in place of the placeholder text and images.

If it feels right—and you can imagine your brand living there—you’ve probably found a great match.

Final Thoughts

The right Wix template can bring your brand to life online. By focusing on your brand identity, the purpose of your website, and the features you need, you can confidently choose a template that supports your goals and resonates with your audience.

Take your time, test a few options, and trust your gut—your perfect template is waiting.

🛠 Tools to Help You Show Up Online with Purpose

📘 Free & Premium Digital Resources to Support Your Growth:

• ✨ The Launch Roadmap – A step-by-step guide to starting your brand or website project with clarity

• 🧠 Branding Mini-Guide – Define your visual identity and connect with your ideal audience

• 🔧 Website Maintenance Checklist – Keep your site updated, secure, and running smooth

• 💼 Business Marketing Homework – Build a real marketing plan, not just to-do lists

• 📎 The Agency Pamphlet – Learn what it’s like to work with TTC on a full-service project

  
  

🎨 Need Creative Support?

Whether you're launching a brand, auditing your website, or upgrading your digital presence, we're here to help.

Taylor Smith-Morrell

Founder + Lead Designer | Taylor The Creator Creative Agency

The TTC Agency

5 Things You Must Do Before Publishing Your Wix Website

Launching your Wix website is an exciting milestone—whether you're starting a business, portfolio, blog, or personal project. But before you hit “Publish,” there are a few crucial steps you should take to make sure your site looks professional, functions smoothly, and is ready for the world to see. Here's a quick checklist of the 5 must-do things before publishing your Wix website.

1. Proofread All Text and Double-Check Your Content

Typos and grammar mistakes can make your website look unprofessional. Go through every page—titles, paragraphs, buttons, forms, and footers—and read carefully. Also:

• Check for consistency in your brand voice.

• Ensure dates, addresses, and names are accurate.

• Replace all placeholder text and dummy content (like “Lorem ipsum”).

Tip: Ask a friend to review the site or use tools like Grammarly to catch overlooked mistakes.

2. Optimize for Mobile Devices

Over 50% of website traffic comes from mobile devices. Wix offers a mobile editor to help you tailor your site for smaller screens. Before publishing:

• Use Wix’s Mobile View to preview and adjust mobile layout.

• Ensure text is legible, buttons are tappable, and images scale correctly.

• Hide elements that don't work well on mobile, if necessary.

Don’t skip this! A mobile-friendly site boosts user experience and SEO rankings.

3. Set Up SEO Basics

If you want people to find your website through Google or other search engines, you need to take care of SEO (Search Engine Optimization). Wix makes this easier with built-in tools. Be sure to:

• Add relevant keywords to your page titles and descriptions.

• Customize each page’s meta title and meta description.

• Connect your site to Google Search Console via the SEO Setup Checklist.

• Set up alt text for all your images.

Bonus: Consider writing a short blog post or adding a few content-rich pages to boost visibility.

4. Connect a Custom Domain

While Wix gives you a free domain (yourusername.wixsite.com/yourwebsite), using a custom domain (like www.yourbrand.com) makes your site look more professional and trustworthy.

• Purchase a domain through Wix or connect one you already own.

• Make sure your domain reflects your brand and is easy to remember.

• Test your domain after connecting to ensure it’s working properly.

Pro tip: Connecting a domain also gives you access to more advanced analytics and email marketing tools.

5. Test All Links, Forms, and Buttons

There’s nothing more frustrating for a visitor than clicking a button that doesn’t work. Before you launch:

• Click every button and link to ensure they go to the right places.

• Fill out all contact forms to confirm you receive the submissions.

• Check social media icons, navigation menus, and checkout pages (if applicable).

Do a complete test run as if you're a first-time visitor to your site.

Final Thoughts

Publishing your Wix site is just the beginning—but taking these 5 steps ensures your launch is smooth, professional, and successful. A little extra time spent now can save you embarrassment (and missed opportunities) later.

Ready to go live? Once everything’s polished, hit that "Publish" button and show your site to the world with confidence!

🛠 Tools to Help You Show Up Online with Purpose

📘 Free & Premium Digital Resources to Support Your Growth:

• ✨ The Launch Roadmap – A step-by-step guide to starting your brand or website project with clarity

• 🧠 Branding Mini-Guide – Define your visual identity and connect with your ideal audience

• 🔧 Website Maintenance Checklist – Keep your site updated, secure, and running smooth

• 💼 Business Marketing Homework – Build a real marketing plan, not just to-do lists

• 📎 The Agency Pamphlet – Learn what it’s like to work with TTC on a full-service project

  
  

🎨 Need Creative Support?

Whether you're launching a brand, auditing your website, or upgrading your digital presence, we're here to help:

→ Book a Free Discovery Call

→ Visit the TTC Shop

Taylor Smith-Morrell

Founder + Lead Designer | Taylor The Creator Creative Agency

The TTC Agency