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Featured Case Study: 
St. Pete International Folk Fair (SPIFFs)

Supporting large-scale cultural events through systems-led digital infrastructure

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SPIFFS supports one of the region’s largest cultural festivals, drawing significant public traffic and participation—particularly during peak event seasons.

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As attendance and interest grew, SPIFFS needed more than a visually updated website. They needed systems that could handle increased demand, improve information flow, and support multiple stakeholder groups, including schools, educators, and event participants.

The Challenge

Before the rebuild, SPIFFS faced several operational challenges:

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  • Increased website traffic during festival season without supporting infrastructure

  • School and program forms hosted as static PDFs, creating friction and inefficiency

  • Manual handling of submissions and registrations

  • Limited automation to ensure information reached the correct internal teams

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The digital experience existed—but it wasn’t designed to support scale or operations.

SPIFFs

The Strategy

We focused on function first, designing systems that could support real-world use cases during high-demand periods.

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Key priorities included:

  • Improving access during peak traffic periods

  • Converting static PDFs into accessible, embedded digital forms

  • Creating structured workflows for schools and program participants

  • Automating internal routing to ensure submissions reached the correct stakeholders

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The Solution

The updated digital platform delivered:

  • Embedded, accessible forms replacing static PDFs

  • Streamlined school and program registration workflows

  • Internal automation to route submissions to the appropriate teams

  • Improved site structure to support increased traffic during major events

  • A scalable foundation capable of supporting ongoing growth

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The Results

Following implementation, SPIFFS experienced:

  • Increased website traffic tied directly to festival participation

  • Improved completion rates for school and program forms

  • Reduced manual coordination and follow-up

  • Faster, more accurate information sharing across teams

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Most importantly, the website became an operational support system, not just a communications tool.

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Why This Worked

This project succeeded because it prioritized systems, accessibility, and operational clarity over surface-level design.

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When digital infrastructure supports real workflows:

  • Organizations scale more effectively

  • Stakeholders get the information they need

  • Internal teams operate with less friction

Interested in a Similar Approach?

This case study reflects how we approach complex, mission-driven projects — with strategy first, thoughtful execution, and long-term impact in mind.

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If your organization’s website no longer reflects the work you do or the audiences you serve, it may be time to rethink the foundation.

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