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Featured Case Study:
St. Stephen Missionary Baptist Church (Atlanta, GA)
Building a digital home that reflects community, clarity, and connection
St. Stephen Missionary Baptist Church serves a growing, engaged community in Atlanta — but their website no longer reflected the energy, accessibility, or mission of the church.
The goal wasn’t just a redesign.
It was to create a welcoming digital experience that supported visitors, members, and the church’s ongoing growth.
The Challenge
Before the redesign, the church faced several common issues:
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An outdated website that didn’t reflect the vibrancy of the congregation
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Confusing navigation that made it hard for visitors to find key information
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Limited engagement with online giving and volunteer opportunities
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A poor mobile experience for users accessing the site on their phones
The site existed — but it wasn’t working for the church.
The Strategy
Rather than jumping straight into visuals, we began with strategy-first planning to understand how people actually interact with the church online.
Our focus areas included:
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First impressions for new visitors
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Clear pathways for giving and volunteering
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Mobile accessibility and ease of use
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Aligning the digital experience with the church’s identity and mission
Every design and structural decision was guided by clarity, intention, and usability.
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The Solution
Key improvements included:
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A redesigned homepage with a video welcome to immediately connect visitors to the church community
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Simplified navigation and clearer calls to action
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Dedicated flows for online donations and volunteer engagement
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A fully optimized mobile experience
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Visual design aligned with the church’s branding and values
The result was a site that felt modern, welcoming, and easy to navigate — without overwhelming users.
The Results
After launch, the church saw measurable improvements in engagement and usability:
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48% increase in online donations
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32% increase in volunteer applications
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27% lower bounce rate, indicating stronger visitor engagement
More importantly, the website began functioning as a true extension of the church’s mission — not just an online brochure.
Why This Worked
This project succeeded because it wasn’t about “making things look better.”
It was about building the right systems to support growth, participation, and connection.
When strategy leads the build:
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Visitors know where to go
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Communities feel welcomed
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Organizations can grow with intention
Interested in a Similar Approach?
This case study reflects how we approach complex, mission-driven projects — with strategy first, thoughtful execution, and long-term impact in mind.
If your organization’s website no longer reflects the work you do or the audiences you serve, it may be time to rethink the foundation.