How to Prep Your Website for 2026

10 Things Every Business Owner Should Review Before the New Year

Your website isn’t just a digital placeholder — it’s your brand’s home, first impression, and often your hardest-working team member.

As 2025 winds down, now is the perfect time to take 20–30 minutes to step back and ask:Is my website really working for me — or just sitting there?

Whether you launched this year or your site’s been coasting for a while, this end-of-year audit will help you refresh, realign, and head into 2026 with confidence.

Let’s dive in.

✅ 1. Mobile Optimization

Over 60% of your visitors are coming from their phones.Pull up your site on a mobile device and ask:

• Is everything displaying correctly?

• Are buttons and menus easy to tap?

• Is the text readable without pinching or zooming?

🔧 Quick Fix: If your site isn’t mobile-friendly, prioritize this first — mobile UX directly impacts your bounce rate and conversions.

⚡ 2. Page Speed

A slow website = lost attention.Use PageSpeed Insights to check your load time.

Look out for:

• Large, uncompressed images

• Too many plugins or animations

• Slow-loading fonts

🎯 Goal: Under 3 seconds is ideal.

🎯 3. Clear Calls to Action (CTAs)

What do you want visitors to DO — and is that obvious?Every key page (especially your homepage) should feature 1 primary CTA:

• Book a call

• Join the waitlist

• Donate now

• Subscribe

✅ Make sure all buttons and links are working — and that the action they lead to still makes sense.

📅 4. Outdated Info

Take a few minutes to scan for:

• Expired event dates or promos

• Old services or pricing

• An outdated bio or brand story

• Footers showing 2024 or earlier

🧹 Update anything that feels off, irrelevant, or misaligned with where you’re going in 2026.

🖋 5. Copy & Messaging

Your messaging should evolve as your business does.Ask yourself:

• Does my homepage clearly explain who I serve and how I help?

• Am I speaking to my ideal client as they are now?

• Is my brand voice still aligned with how I want to show up?

✨ A few small copy tweaks can make a huge difference in clarity and connection.

🎨 6. Visual & Brand Consistency

Your site should look like an intentional extension of your brand — not a patchwork of templates.

Review:

• Fonts and color palettes — are they consistent?

• Are any images blurry, overly stock-y, or off-brand?

• Is your logo the latest version?

📸 Pro Tip: If it feels dated, it probably looks dated too.

🔍 7. SEO Check

Search engines still matter. Make sure your site can be found.

• Each page should have a unique title and meta description

• Use keywords naturally throughout your copy

• Images should have alt text

📈 This is the behind-the-scenes work that boosts visibility and traffic over time.

♿ 8. Accessibility

Your site should be usable by everyone.Check for:

• High contrast between text and background

• Alt text on all images

• Clear, descriptive link text (e.g., “Learn More About Our Services” instead of “Click Here”)

🌍 Accessibility isn’t just about compliance — it’s about inclusion.

📊 9. Analytics & Data

What’s working — and how do you know?If you haven’t already:

• Set up Google Analytics (or use Wix’s built-in analytics tools)

• Track top pages, bounce rate, and conversion actions

• Use the data to guide next steps — more of what’s working, less of what’s not

🧠 Data > guesses.

🧩 10. Forms, Links & Integrations

Test every form and button on your site.

• Are contact or booking forms still working?

• Are automations or email responses firing properly?

• Do your email list or CRM integrations still connect?

🛠 Don’t assume — test it yourself or ask a friend to go through the process.

💡 Bonus: Use Our Free Website Audit Checklist

We created a streamlined Website Audit Checklist to help you walk through these 10 steps with ease. It’s available now inside your Creative Circle Hub (exclusively for TTC clients).

📥 Download the Checklist

🎉 Ready for 2026?

If your site’s feeling outdated, unclear, or just a little “meh” — don’t stress. A few smart updates can go a long way. And if a full refresh is on your mind, we’ve got you.

Here’s how TTC Agency can support you:

✅ Book a 1:1 strategy session

✅ Access done-for-you tools in the Creative Circle

✅ Join the 2026 Waitlist for a custom brand + website build

Let 2026 be the year your website finally reflects your brilliance.

💻✨You’ve got this — and we’ve got your back.

🎨 Need Creative Support?

Whether you're launching a brand, auditing your website, or upgrading your digital presence, we're here to help:

→ Book a Free Discovery Call

→ Explore Design & Strategy Services

→ Visit the Creative Circle Hub

Client Spotlight: ICARE St. Pete – A Mission Worth Designing For

We're proud to announce the launch of the newly redesigned website for ICARE St. Pete, a powerful, faith-driven nonprofit providing free medical and dental care to underserved communities in South St. Petersburg, Florida.

When ICARE St. Pete reached out to Taylor The Creator ATL LLC for a website redesign, they weren’t just looking for a visual upgrade—they were seeking a platform that could match the heart, clarity, and urgency of their mission. And we were honored to answer that call.

A Mission Rooted in Compassion

ICARE St. Pete operates entirely through volunteer support—without federal funding or government grants. Their work is powered by healthcare professionals, community leaders, and everyday people who believe healthcare is a human right, not a privilege.

From general medical and dental care to mental health support, recovery programs, and resource navigation—ICARE is there when other services disappear. Their unwavering commitment to South St. Pete deserved a digital space that reflected their heart and hustle.

Our Role: Bringing the Vision to Life

Key updates in the new design include:

• A simplified and intuitive homepage layout that leads with impact

• Clean, accessible navigation that highlights Programs, Volunteer Opportunities, and Ways to Give

• Visual storytelling through real images from ICARE’s clinics and outreach events

• A “1C1212 Campaign” section inviting donors to become part of a bold movement of monthly givers

• Streamlined content with language that’s both compassionate and clear

• Mobile optimization for easy access across all devices

We also made subtle design changes to ensure the site feels warm, trustworthy, and mission-driven—just like the team behind ICARE.

What It Means to Work with Purpose-Driven Organizations

At TTCAgency, we don’t just build websites—we build bridges between good people and the communities they serve. It’s an honor to partner with organizations like ICARE St. Pete, who are doing the hard work on the ground every day.

Taylor Smith

Founder, TTC Agency

Big websites for small businesses. Built with soul. Built to convert.

Let's Connect: LinkedIn / Facebook / Instagram

#FaithInDesign #ClientSpotlight #GraceCovenantATL #TTCAgency #MinistryBranding #BuiltInFaith

How to Choose the Right Wix Template for Your Brand

Choosing the perfect Wix template is one of the most important steps in building a website that truly represents your brand. With over 800 templates available, Wix gives you a wide variety of beautifully designed options—but that can make it a little overwhelming to decide where to start.

Whether you're launching a business, blog, portfolio, or online store, your website should reflect your brand’s personality, goals, and audience. Here’s a step-by-step guide to help you choose the right Wix template for your brand.

1. Understand Your Brand Identity

Before you even browse the Wix template library, take a moment to define your brand identity. Ask yourself:

• What are my brand’s values?

• What kind of tone or vibe do I want to convey? (e.g., professional, playful, creative, minimal)

• Who is my target audience?

For example, a wedding planner might want an elegant and romantic design, while a tech startup may prefer a clean and modern layout.

Knowing your brand’s personality will help you choose a template that aligns visually and emotionally with your message.

2. Choose a Template Based on Industry or Purpose

Wix makes it easy by organizing templates into categories like:

• Business & Services

• Online Store

• Creative & Portfolio

• Blogs & Forums

• Events

• Health & Wellness

• Restaurants & Food

Start your search within the category that best matches your brand. These templates are pre-designed with the features and layout most relevant to your type of website.

Bonus: These industry-focused templates often include useful page structures like “About,” “Services,” “Booking,” or “Shop”—saving you time during setup.

3. Prioritize Functionality Over Looks

While aesthetics are important, your site also needs to work for you. Think about the features your website needs:

• Do you need a booking system?

• Will you sell products or services?

• Is a blog or portfolio a key part of your brand?

• Do you want to collect emails or build a subscriber list?

Make sure the template you choose supports those features—or can be easily customized to include them. Don’t get distracted by visuals alone—functionality matters.

4. Consider Customization Flexibility

All Wix templates are customizable, but some are more flexible than others depending on layout and design complexity. Choose a template that:

• Has a layout you mostly like (so you don’t need to change too much)

• Uses fonts and colors that are similar to your brand (or easy to replace)

• Doesn’t rely too heavily on elements you won’t use

Remember, once you pick a template and start editing it in Wix, you can't switch to another template without starting from scratch, so pick carefully.

5. Preview and Test the Template

Wix allows you to preview each template before you choose. Use this to your advantage:

• Test the template on both desktop and mobile views.

• Scroll through every page and click on buttons, menus, and sections.

• Visualize your own content in place of the placeholder text and images.

If it feels right—and you can imagine your brand living there—you’ve probably found a great match.

Final Thoughts

The right Wix template can bring your brand to life online. By focusing on your brand identity, the purpose of your website, and the features you need, you can confidently choose a template that supports your goals and resonates with your audience.

Take your time, test a few options, and trust your gut—your perfect template is waiting.

🛠 Tools to Help You Show Up Online with Purpose

📘 Free & Premium Digital Resources to Support Your Growth:

• ✨ The Launch Roadmap – A step-by-step guide to starting your brand or website project with clarity

• 🧠 Branding Mini-Guide – Define your visual identity and connect with your ideal audience

• 🔧 Website Maintenance Checklist – Keep your site updated, secure, and running smooth

• 💼 Business Marketing Homework – Build a real marketing plan, not just to-do lists

• 📎 The Agency Pamphlet – Learn what it’s like to work with TTC on a full-service project

  
  

🎨 Need Creative Support?

Whether you're launching a brand, auditing your website, or upgrading your digital presence, we're here to help.

Taylor Smith-Morrell

Founder + Lead Designer | Taylor The Creator Creative Agency

The TTC Agency